Data and Analytics Principal

Led strategic data initiatives and analytics implementation across multiple product teams, delivering insights to executive stakeholders and establishing effective data solutions.

• Developed and implemented a portfolio-wide data and analytics strategy across eight product teams, accelerating insight delivery and increasing product visibility while maintaining strategic alignment with business objectives
• Architected and delivered a sentiment analysis solution using AWS Comprehend that processed millions of customer records, automating insights delivery via Slack integration and creating direct feedback loops for product improvements
• Developed and optimised a secure Python ETL pipeline integrating multiple data sources into an AWS managed Postgres warehouse, establishing consistent data loading patterns and implementing ephemeral local data strategy
• Built and mentored a team of five senior data professionals, all of whom successfully transitioned into product teams, providing structured mentoring and knowledge transfer to ensure their continued success

Analytics Lead

Drove data-driven decision making through advanced analytics solutions and executive-level reporting for Sydney Trains leadership.

• Conceptualised and delivered an executive sentiment dashboard that became a critical tool for C-suite decision-making, enabling leadership to anticipate and proactively manage potential industrial relations challenges
• Developed and implemented advanced time series forecasting solutions using Python and Facebook Prophet that enhanced operational planning through predictive modeling of workforce trends and potential disruptions
• Created automated solutions for sentiment analysis, exceptions reporting, and media monitoring that delivered real-time brand awareness insights and timely information for strategic decision-making
• Led the transformation from manual Excel-based reporting to Domo dashboards, significantly improving data reliability and reducing reporting preparation time while enhancing data accessibility across business units

Senior Manager Analytics

Directed analytics initiatives supporting ministerial and executive decision-making, leading the development and delivery of strategic insights across the department.

• Developed and maintained executive-level dashboards for the Minister for Customer Service and state cabinet ministers that drove data-informed policy decisions and led to the successful implementation of new government initiatives
• Led the design and implementation of comprehensive reporting solutions that measured agile practices, CI/CD metrics, and team performance, resulting in optimised team structures and improved operational efficiency
• Established robust analytics frameworks using Google BigQuery and SQL with multi-platform visualisation capabilities, enabling product teams to accelerate decision-making and improve service delivery outcomes
• Managed departmental OKR reporting projects that synthesised multiple data sources into clear, actionable visualisations, enabling stakeholders to make informed strategic decisions

Insights Manager

Established comprehensive reporting framework to optimize marketing performance and business operations.

• Implemented multi-level reporting system with daily, weekly, and monthly dashboards
• Developed KPI frameworks for marketing team performance optimization
• Created automated reporting solutions for key functional areas

Insights Manager

Led B2B digital analytics and campaign optimization initiatives.

• Optimized $150,000+ quarterly digital campaigns achieving 5% conversion rate
• Created unified B2B digital asset dashboard combining multiple data sources
• Led technical implementation of B2B Rewards Programme including SSO integration
• Developed data-driven marketing strategies resulting in significant ROI improvements

Insights Manager

Established marketing and operations analytics framework from ground up.

• Developed dynamic pricing calculator handling 9,000+ variables using advanced Excel functions
• Achieved 59% conversion rate on inbound leads through data-driven campaign optimization
• Improved SEO rankings to top 10 positions for key industry terms using analytics insights
• Generated $228,800+ annual revenue through data-optimized customer acquisition

Marketing Analyst

Developed comprehensive analytics solutions for sales and marketing optimization.

• Created executive dashboard for APAC leadership monitoring market share and financials
• Managed data quality for 100,000+ records across national sales operations
• Generated actionable insights from marketing trends for executive decision-making

Analytics Manager

Led implementation and support of call tracking analytics solutions.

• Provided technical leadership for call tracking integration with Google Analytics
• Conducted analytics training sessions for 20+ marketing agency teams
• Drove product improvements through data-driven customer feedback analysis

Data Engineering & Analytics

• Data Engineering Certification
• Data Analyst Certification
• Data Engineering Track with Python
• Data Analyst Track with Python

Technical Skill Assessments

• Top 5% in MySQL, AWS, Google Analytics, Linux
• Top 15% in Excel, AWS Lambda, Cybersecurity
• Top 30% in Python, PowerBI

Technical Courses

• Advanced Python
• Data Warehousing
• Machine Learning

Personal Pursuits

• Chess - Elo Rating of 2050 - Enhances problem solving and strategy thinking skills
• Published children's book author: kurmanjibooks.com

ASX Short Position Analysis Platform

Built and launched a full-stack application that publishes daily ASX short position analysis and AI-generated commentary.

• Developed automated ETL pipelines using Prefect, Python, and PostgreSQL to ingest ASIC short position data
• Built a full web app with Django, deployed via Docker, with AI-generated market insights powered by LangChain + OpenAI
• Integrated Sentry for observability and monitoring of data freshness and application errors
• Automated social media publishing via n8n, posting daily updates to Twitter and Threads
• Leveraged SQL + Python for data analysis and custom ranking metrics
• Stack: Django, Prefect, PostgreSQL, OpenAI, LangChain, n8n, SQL, Python, Docker, Sentry