Senior Data Engineering Consultant

Engagement with Commonwealth Bank of Australia (CBA), working within the central data platform team. Leveraging deep data platform expertise to accelerate delivery within a complex Data Mesh and Data Vault architecture.

• Data Mesh Implementation: Embedded within the central platform team to bridge technical requirements with business unit logic, migrating ad-hoc SQL into version-controlled dbt models and Airflow DAGS
• Production Engineering: Developed and deployed production-grade data pipelines on AWS, navigating strict enterprise governance and CI/CD protocols to promote code from Dev to Production
• Architecture & Design: Contributed to the design of "Gold" layer data products, resolving complexities between raw Data Vault ingestion layers and dimensional consumption models
• Stakeholder Enablement: Established engineering best practices for business-funded teams, enabling them to transition from SharePoint-based SQL storage to proper Git-based workflows

Principal Data & Platform Engineer

Executed a series of full-lifecycle data product initiatives, focusing on privacy-enhancing technologies and financial market analytics.

• Market Analytics Platform: Architected an end-to-end ASX short-position analytics engine. Engineered robust ingestion pipelines, a high-performance FastAPI backend, and a reactive HTMX frontend to visualize complex financial datasets for analysts
• Privacy Engineering: Developed and released NoPII, a policy-driven Python toolkit for PII detection and masking. Solved complex data governance challenges by building a "batteries-included" auditing engine now available via PyPI
• Full-Stack Product Delivery: Directed the end-to-end development of mobile data products ("ImmiGrant"), owning data modeling, API design, and secure deployment

Principal Data Engineer

Led strategic data engineering initiatives across 8+ product teams, acting as the technical authority for analytics architecture and insight delivery.

• Platform Strategy: Architected and implemented a portfolio-wide data strategy across eight product teams, standardising ingestion patterns and increasing observability
• Automated Pipelines: Designed a sentiment analysis solution using AWS Comprehend that processed millions of customer records, automating feedback loops via Slack API integration
• Secure ETL Architecture: Developed secure, Python-based ETL pipelines integrating disparate sources into an AWS-managed PostgreSQL warehouse, implementing ephemeral local data handling to meet strict privacy standards
• Technical Leadership: Built and mentored a squad of 5 senior data professionals, successfully coaching them to transition into embedded product engineering roles

Analytics Lead

Drove data-driven decision making through advanced analytics solutions and executive-level reporting for Sydney Trains leadership.

• Conceptualised and delivered an executive sentiment dashboard that became a critical tool for C-suite decision-making, enabling leadership to anticipate and proactively manage potential industrial relations challenges
• Developed and implemented advanced time series forecasting solutions using Python and Facebook Prophet that enhanced operational planning through predictive modeling of workforce trends and potential disruptions
• Created automated solutions for sentiment analysis, exceptions reporting, and media monitoring that delivered real-time brand awareness insights and timely information for strategic decision-making
• Led the transformation from manual Excel-based reporting to Domo dashboards, significantly improving data reliability and reducing reporting preparation time while enhancing data accessibility across business units

Senior Manager Analytics

Directed analytics initiatives supporting ministerial and executive decision-making, leading the development and delivery of strategic insights across the department.

• Developed and maintained executive-level dashboards for the Minister for Customer Service and state cabinet ministers that drove data-informed policy decisions and led to the successful implementation of new government initiatives
• Led the design and implementation of comprehensive reporting solutions that measured agile practices, CI/CD metrics, and team performance, resulting in optimised team structures and improved operational efficiency
• Established robust analytics frameworks using Google BigQuery and SQL with multi-platform visualisation capabilities, enabling product teams to accelerate decision-making and improve service delivery outcomes
• Managed departmental OKR reporting projects that synthesised multiple data sources into clear, actionable visualisations, enabling stakeholders to make informed strategic decisions

Insights Manager

Established comprehensive reporting framework to optimize marketing performance and business operations.

• Implemented multi-level reporting system with daily, weekly, and monthly dashboards
• Developed KPI frameworks for marketing team performance optimization
• Created automated reporting solutions for key functional areas

Insights Manager

Led B2B digital analytics and campaign optimization initiatives.

• Optimized $150,000+ quarterly digital campaigns achieving 5% conversion rate
• Created unified B2B digital asset dashboard combining multiple data sources
• Led technical implementation of B2B Rewards Programme including SSO integration
• Developed data-driven marketing strategies resulting in significant ROI improvements

Insights Manager

Established marketing and operations analytics framework from ground up.

• Developed dynamic pricing calculator handling 9,000+ variables using advanced Excel functions
• Achieved 59% conversion rate on inbound leads through data-driven campaign optimization
• Improved SEO rankings to top 10 positions for key industry terms using analytics insights
• Generated $228,800+ annual revenue through data-optimized customer acquisition

Marketing Analyst

Developed comprehensive analytics solutions for sales and marketing optimization.

• Created executive dashboard for APAC leadership monitoring market share and financials
• Managed data quality for 100,000+ records across national sales operations
• Generated actionable insights from marketing trends for executive decision-making

Analytics Manager

Led implementation and support of call tracking analytics solutions.

• Provided technical leadership for call tracking integration with Google Analytics
• Conducted analytics training sessions for 20+ marketing agency teams
• Drove product improvements through data-driven customer feedback analysis

Data Engineering & Analytics

• Data Engineering Certification
• Data Analyst Certification
• Data Engineering Track with Python
• Data Analyst Track with Python

Technical Skill Assessments

• Top 5% in MySQL, AWS, Google Analytics, Linux
• Top 15% in Excel, AWS Lambda, Cybersecurity
• Top 30% in Python, PowerBI

Technical Courses

• Advanced Python
• Data Warehousing
• Machine Learning

PII Detection & Masking Toolkit

A batteries-included Python toolkit for detecting, masking, and auditing Personally Identifiable Information (PII) across data pipelines.

• Core Engine: Built a policy-driven de-identification engine with CLI, reporting, and pandas support to automate privacy compliance
• Tech Stack: Python, Click, Pydantic, YAML, Twine, PyPI Trusted Publishing

ASX Short Position Analysis SDK

Python SDK for downloading and analysing ASX short-position data published by ASIC, designed for analysts and data engineers automating market-insight workflows.

• Robust Ingestion: Developed robust CSV ingestion and caching logic enabling reliable data retrieval
• Advanced Features: Implemented support for async fetches and complex date-range queries for historical analysis
• Tech Stack: Python, Requests, Pandas, PostgreSQL

Author & Publisher

Independent bilingual English-Kurmanji publishing project focused on keeping Kurdish language accessible to diaspora families.

• Cultural Preservation: Authored storybooks and flashcards that make it easier for families to teach language and heritage at home.
• Community Support: Designed modern learning resources and partnered with libraries and schools to extend their reach.